RUN WILD MY CHILD
Reconnecting families through outdoor activities and adventures.
About Run Wild My Child
Here for the busy mom who wants more for her family...
More time outside. More curiosity. More confidence. More connection. Less screen time. Less guilt. Less pressure to do it all perfectly.
We believe that time outside has the power to change everything. Nature builds resilience. Adventure sparks confidence. And getting outdoors with your kids is one of the best things you can do for your family.
That’s why we create inspiring, judgment-free resources that help families make outdoor time easier, more intentional, and a whole lot more fun.
imagine this: your kids begging for outdoor time, not screen time
What if getting outside didn’t feel like another thing on your to-do list, but the thing that saved your day?
What if your weekends were full of muddy boots, belly laughs, and sun-drenched memories, instead of power struggles and tablet negotiations? What if you actually felt confident leading your kids on outdoor adventures…even if you’re not a “camping mom,” don’t live near a National Park, and your idea of “roughing it” is no coffee before 9 am?
It’s possible! The transformation doesn’t happen all at once, but it does happen. With the right support, ideas, and reminders (like a beautifully-designed magazine that just so happens to show up in your mailbox every season), you’ll slowly shift from “we should get outside more” to actually doing it.
As seen in:
Our approach
You don’t need to be crunchy, homeschool, or live in the mountains to give your kids a wild, wonder-filled outdoor childhood.
Founder & editor-in-chief
Meet Sara
& host of the Run Wild My Child Podcast
Hi, I’m Sara McCarty, a St. Louis mom of three, recovering attorney, and the slightly sleep-deprived human behind Run Wild My Child. I started this journey the same way you probably found us: exhausted, overwhelmed, and trying to get my kids to stop bouncing off the walls.
The outdoors became our safe space, our sanity saver, and eventually…our passion. I created Run Wild My Child as the resource I wish I had when I was stuck inside with cranky toddlers, buried under laundry, and googling “how to hike with kids without losing your mind.”
Now, through our website, podcast, and magazine, I help other busy parents find easy, joyful ways to raise confident, curious, fiercely independent kids who actually like being outside. I believe you don’t need to be “outdoorsy” to enjoy the outdoors. You just need a little support, a good snack stash, and maybe a reminder that you’re doing a whole lot better than you think.
Blog
The best online resource for outdoor activities, nature crafts, adventure travel, and more.
magazine
A seasonal print magazine that brings outdoor adventure, encouragement, and ideas right to your door.
podcast
Real conversations with moms about raising kids outside, embracing the mess, and finding joy.
shop
A curated collection of our favorite digital guides, challenges, swag, and past magazine issues.
We believe
Our Core Values
At Run Wild My Child, we lead with honesty, heart, and a whole lot of grace, because parenting is messy, nature is for everyone, and perfection is totally overrated.
- Honesty + Integrity. We’re real about parenting and the challenges of getting outside. No sugarcoating, no judgment.
- Kindness + Compassion. We meet parents where they are, offering support, encouragement, and grace.
- Inclusivity + Acceptance. We believe the outdoors is for everyone and showcase a diverse range of families, experiences, and abilities.
- Family + Fun. We prioritize connection and play, believe in shared experiences over perfection and encourage families to try new things.
- Respect + Non-Judgment. We believe there’s no one “right” way to parent. We support all families, without guilt, pressure, or comparison.
“You belong here. You belong outside.”
8
Number of years in business
14K+
Subscribers on our weekly email list
25+
Creative Team members from across the globe
6
seasonal magazine issues in print
Ready for more?
Here’s where to go next - whether you’re growing a brand, growing a kid, or growing moss from being stuck inside.
Whether you’re here to flip pages, plan your next family adventure, or put your brand in front of thousands of outdoorsy parents, we’ve got just the thing for you.
