merino wool

We’ve all probably heard people rave about how merino wool is the best base layer for kids when playing outside in cold weather. But why is that? What’s so great about merino wool and why is it so expensive? Is it really worth it? And if so, which brands are the best? Our Creative Team member Somer Pickel, Appalachian mom of a whirlwind toddler, had the chance to test out seven brands that all make…