For today’s Friday Favorites post, I want to take minute to shine a spotlight on the cutest little online shop for adventurers – Moon Child. Based out of the UK, Moon Child sells awesome and adorable (and durable) ethically produced, organic clothing for free spirited little ones. Co-owned by two friends, Emma and Sophie, each item in their shop encourages kids to stay wild, never stop exploring, be themselves and howl at the moon – all passions that we at RWMC completely support!

Moon Child UK - online children's clothing boutique

Moon Child UK - online children's clothing boutique

Adventure is out there

We had a chance to receive some items from the Moon Child shop and couldn’t be happier with the quality, colors, style and comfort of the clothes. They’re relaxed and comfortable for kids outdoors exploring in nature. The designs are super cute, from classic basics to trendy tees. The colors are very gender-neutral and not overly girly pink or camo boy. The fabric is soft, thick and durable and has held up after a number of washings. They also sent us the sweetest fabric crowns, stickers and temporary tattoos, all of which my kids love playing with!

We took our Moon Child digs out for a spin in our favorite local creek on a hot late-summer day. Both kids said they loved their outfits and that they were cool and comfortable the whole time we hiked, splashed and explored. Mac’s wearing the classic white “Moon Child” tee and Mim’s in the Tillie set, which might just be the cutest thing ever. Stay on the lookout for the baseball tops on the kids, coming to a post soon about our Arkansas fishing trip.

Moon Child UK - online children's clothing boutiqueMoon Child UK - online children's clothing boutique

About Moon Child

Moon Child offers comfortable casual clothes for kids aged 1-⁠6 who love to run around exploring in the wild. With a strong belief that childhood should be about adventuring and being in touch with nature, Moon Child provides clothing to fit in with the ‘running around in mud’ kind of lifestyle, without the compromise of style. Using natural tones with stripes, adventure patches, campfire prints, they aim towards the free-⁠spirited kids who are wild at heart.

With tees ranging from £20 and co-⁠ords up to £45, the range is complimented by quirky prints and stickers for aspiring explorers of the world.

Moon Child UK - online children's clothing boutiqueMoon Child UK - online children's clothing boutiqueMoon Child UK - online children's clothing boutique

Organic and ethically produced

Moon Child believes with all of the trillions of stars within this little universe, that organic & ethically produced clothing is one of the key ingredients to ensure that our very own planet Earth becomes a sustainable world to live in. Not only that, but zero pesticides means that it’s also great for the development of your little one’s skin.

That is why Moon Child works fairly with each of of their suppliers, paying a decent price so that they can in turn, pay decent wages. Moon Child produces their organic cotton in a fairtrade workshop in India, not only because it is close to the cotton farms, but also because they are experts in cotton weaving. The pieces are hand made in Harrogate, England, SWEAT-⁠SHOP-⁠FREE. Moon Child aims to help towards being a part of a fairer world.

Moon Child UK - online children's clothing boutiqueMoon Child UK - online children's clothing boutique

Q&A with Emma and Sophie of Moon Child

Tell us a bit about about you and your family growing up:

Emma: I spent my younger years growing up with my mum and younger sister. We would spend every day exploring parks and nature reserves near home searching for creepy crawlies + fairies, making mud pies and perfume from flower petals! My mum made every day magical for us and so I think that I have inherited my love of nature and the outdoors from her.

Sophie: My childhood was similar to Emma’s in the way that my two younger sisters and I were always outside playing and exploring (I can definitely relate to the mud pies and petal perfume!). Our Mum would always take us out and about – we looked forward to the summer holidays when she would have plenty of activities planned for us! My Dad used to also take us on a lot of nature walks through forests and exploring different areas around where we lived, so we spent a lot of time outdoors and my love of nature has grown from there.

Moon Child UK - online children's clothing boutiqueMoon Child UK online children's clothing boutique

How did Moon Child get started?

We met in 2015 where we became work colleagues, our friendship grew based around our similar interests and in 2016 we both became Aunties to our awesome little Nieces; Elodie and Tillie. With the little ones on the way, so was our need to spoil them with only the coolest clothing. Having just watched “The True Cost” on Netflix (if you haven’t watched it, do it!) we were bemused with the lack of organic and fair trade cool clothing for little ones. Not only that, but it seemed that the same old ‘pink is for girls’ + ‘blue is for boys’ limited style was still the main offering. Both girls and boys can love dinosaurs and running around in mud. And in essence, we designed and created clothing with a unisex aimed handwriting and designs.

After a year of research and sourcing the perfect suppliers, Moon Child was born. Our pieces are handmade in England and the US, sweat-shop free, most of our stock is made from organic cotton but it is our aim to one day be fully organic and we will continue to work towards this.

Moon Child UK - online children's clothing boutiqueMoon Child UK - online children's clothing boutique

What is your personal favorite product in your shop and why?

Our favourite product(s) in our shop at the moment would have to be our ‘Tillie’ and ‘Elodie’ sets. These were the starting point of our range and so it only felt right to name them after our nieces! The fabric is weaved and hand printed by a wonderful fair-trade workshop in India. They are experts in cotton weaving/printing and the lightweight organic cotton is great on children’s sensitive growing skin. The peplum design and elasticated waist shorts allow for a lot of movement, which is great for adventurous little ones exploring the outdoors!

What is your favorite outdoor activity?

We both have a huge passion for nature and the outdoors which we think shows through our design style. We are very lucky to both live in North Yorkshire, England where there are lots of lovely scenic walks, reservoirs and magical forests! There’s nothing quite like an afternoon spent getting together with family, having a picnic and exploring Brimham Rocks!

Emma: I recently spent a weekend in the Lake District climbing up the hills and mountains – trying (and failing) to get a cuddle from the little lambs. But there’s nothing more I love in the world, than a good dog walk with my mum around the lake next to her house.

Sophie: I recently ventured a little further afield and went on a 3 week adventure across Canada, where I spent a lot of time exploring forests and mountains and canoeing on lakes and rivers!

Moon Child UK - online children's clothing boutiqueMoon Child UK - online children's clothing boutiqueMoon Child UK - online children's clothing boutique

Any advice for parents that want to get their kids outdoors more?

From a young age, encourage green fingers – get them interested in helping and learning about things in the garden. Maybe they could have a patch that they’ve grown (with your help!) and tend to themselves. Connect them to the Earth. Turn every day into an adventure; go on a bear hunt, search for fairies, and embrace the magic of the outdoors!

Moon Child UK - online children's clothing boutiqueMoon Child UK - online children's clothing boutique

Moon Child UK - online children's clothing boutique

Shop with a discount

Pop over to the Moon Child website and check out all their adorable products. From tees to prints to tats, they’ve got everything your wild child needs for an amazing adventure. Run Wild My Child readers can use the discount code RUNWILDMYCHILD to get 20% off your entire order now through October 22, 2017.

And make sure to tag photos of your kids wearing their Moon Child gear with the hashtags #runwildmychild and #staywild to be featured on our Instagram account.

 

Moon Child UK - online children's clothing boutique

Moon Child: Website // Shop // Instagram // Twitter // Facebook

This post was a partnered collaboration with Moon Child. Clothing items and promotional products were provided as post compensation and for review purposes. All opinions expressed and photos herein belong to the author.